Pink Boots Virtual Conference - Ride the Wave

"A rising tide raises all boats."

It's a phrase that has been echoed time and time again as craft beer rose from a handful of scrappy, free-thinking mavericks into an industry filled with passionate converts seeking to make their own way within it. And it is a phrase that has so often been true, as collaboration and community brought IPAs and Saisons out of the bottle shop and into the mainstream. Powerful tides, however, also create waves.

As craft beer's growth has slowed, even declined, in recent years it is easy to feel as though the industry as a whole is in danger of being crashed upon the rocks and destroyed completely. However, waves move fast, and can create opportunity as much as they can create destruction.

Long-time industry advocate Aaron MJ Gore will explore the reasons behind the current state of craft beer, explaining some of the forces at play and using learnings from other industries to give a hint at what may be coming next. More importantly, he will explore how brewery owners can help to navigate these changes, riding the wave instead of being crushed beneath it, and moving forward toward future success not only for their own companies, but for the industry at large.

Key Takeaways:

1. Attendees will learn about how to make strategic decisions in a time of uncertainty.

2. Attendees will learn about the concept of the technology adoption curve and how it applies to craft beer.

3. Attendees will learn how to respond to a maturing market, and why there's reason not only for hope, but for true optimism.