Contemplating Culture: How to Build & Maintain Strong Organizational Culture
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Event Details
Work culture is often an afterthought to running a company, but it is the central driving force behind the success of any business. In today's climate of employees rarely staying at the same company for more than 5 years it is essential that we work to build companies that foster physical and psychological safety, inclusion, and growth, while creating employee engagement and longevity. Getting you to think about your company's culture is the first steppingstone to this process. Creating an opportunity to reflect on their current processes and think about where they are in their culture journey. strengthening their culture can benefit them both emotionally and financially.
Objective 1: Learning WHY culture is important and should be a focus of your business strategy. Tips, tricks, and ideas that folks can implement to strengthen their company's culture. I will speak a lot to what we have done at Tryon, and the success seen from these initiatives.
Objective 2: Giving you ideas on how to strengthen your company's culture. Real, actionable, ideas!
Objective 3: All of this is for nothing if you don't have a strong implementation and continually follow ups. I will give pointers on how to implement successful roll outs while keeping "their eye on the prize."
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Meet the Speaker
After graduating with a master’s degree in marketing in 2010, Melissa began working in craft beer. Her career brought her to North Carolina in 2015. Since arriving, she’s helped build the Charlotte Chapter of the Pink Boots Society and served many years on the planning board for their Biere de Femme Festival. In 2017, she was the editor of Brewing Ambition, a book highlighting women in the NC craft beer industry, and in 2021, she helped establish an annual Charlotte Craft Beer Week, which sees huge successes today. Over the years, Melissa has worked in all three tiers of the alcohol industry, spending much of that time as a brewery sales rep. She currently works as Director of Culture & Communications for Tryon Distributing - an independently owned statewide wholesale distributor.