Brewing Results: Marketing Beyond Social Media

In today's rapidly evolving digital landscape, relying solely on social media for marketing is risky
and just not effective enough to grow your craft beer business. This presentation will guide you
in improving performance by building a robust marketing strategy centered around your owned
channels, and how to evaluate virtually any marketing platform for your business.
We'll explore:
● Building a Framework for Owned Channels: Learn how to establish a strong
marketing foundation for your owned channels, including your website, email and SMS
lists, and mobile app.
● Data-Driven Campaigns: Learn how to design and execute marketing campaigns
that are focused on measurable performance. We'll cover conversion tracking, key
performance indicators (KPIs), and how to analyze data to optimize your campaigns.
● Evaluating Marketing Platforms: Learn how to assess the quality of targeting,
affordability, and overall effectiveness of any marketing platform for your brewery
business.
By the end of this presentation, you'll have a comprehensive understanding of how to leverage
owned channels to build a loyal customer base, drive sales, and achieve sustainable growth for
your brewery.
This presentation is ideal for:
● Brewery owners and managers
● Marketing and sales professionals in the craft beer industry
● Anyone seeking to diversify their marketing efforts and build a stronger marketing
strategy.