Crafting A Strategy
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May
4
Lydia Moranski
February’s Crafting A Strategy Scholarship Recipients Announced
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The Pink Boots Society is excited to announce Andrea Sheehey and Maria Del Puig Vencente as the latest National recipients of the Crafting a Strategy Scholarship. In addition, the Philadelphia chapter also offered this scholarship to a member and awarded it to Alyssa Shoemaker.     

Andrea Sheehey of Mighty Squirrel Brewing Company was recommended for the Crafting a Strategy Scholarship due to her ability to absorb information and make it useful to herself and others. As a certified beer server and beertender around Massachusetts, Andrea has developed a skill of being able to read people and share her beer knowledge. She was a fitting choice for this scholarship as someone who enjoys learning and sharing information. Andrea looks forward to using her access into Crafting a Strategy to be able to take her career to a new level. In addition to the education she will have access to, the forums included will allow her to build an array of connections.

 

Maria Del Puig Vencente is the owner of Cerveses Lluna in Alcoli, Spain. Maria fell for craft beerduring her chemical engineering studies. While she was interning she cycled through the departments in an industrialized brewery. Crafting a strategy would help Maria be able to access information which would not only help in her pursuit to open a tap room portion of her brewery. But, has the potential to help with the non-profit legalization work she is doing in Spain. Maria is an active member in the craft brewers association. She also sits on the Pink Boots Spain Chapter’s board as the  financial secretary and manager.

Alyssa Shoemaker studied at the American Brewers Guild and is already a woman in a leadership position as Pharmacy Manager. Her goal is to open her own brewery in York, PA. Crafting a Strategy will help Alyssa reach her goals because it is easily accessible and has a wealth of information. As a novice in the industry, and in a geographic location that is not particularly conducive to frequent industry networking events, and other shared resources accessing and utilizing the content from Crafting a Strategy will be a vital stepping stone for Alyssa as she works towards opening her own microbrewery.

This opportunity will propel Alyssa to be a more successful business owner and better brewer, so down the line when she is running a successful business with an amazing product, encouraging her team to exceed their goals, she will also advocate for her community and also inspire and assist other women in the industry. 

Crafting a Strategy is a global online learning platform. There are over 150 digital content pieces including podcasts, webinars and case studies geared toward the business needs of brewing entrepreneurs. These scholarship recipients will have access to the content for a year of learning. As with all Pink Boots Sociarships, these ladies will do a pay it forward, sharing the information from the course.

 

 

 

Feb
19
Lydia Moranski
Crafting A Strategy Scholarship Recipients Announced
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The Pink Boots Society is pleased to announce the recipient of the December 2019 Crafting a Strategy scholarship recipient; Danella Soeka of On Tap Branding based out of Denver, Colorado. 

Danella established On Tap Branding in 2014, which works with business owners, primarily breweries to establish and grow a marketing plan. This can be a large array of items from analyzing market landscape and competition to building strategic plans, graphic design and website development. Even taproom internals such as establishing apparel and retail fulfillment.  

Danella is a perfect fit for the Crafting A Strategy Scholarship based on her drive and ability to help others. This scholarship will give her another set of tools to work with what she already has to be able to help her clients with.

Danella is a fairly new member of the Denver, CO chapter of The Pink Boots Society, however she has already jumped right in taking the spirit to heart by volunteering for the GABF merchandise table as well as, working to connect with more members and finding ways to keep members of the Denver Chapter engaged.  

Crafting A Strategy (CAS) is a global online learning platform that will be available to the scholarship recipients for one year. Used in universities and breweries all over the world, CAS has over 150 digital content pieces specific to the business needs of brewing entrepreneurs. These include podcasts, webinars, case studies, white papers, instructional videos, blogs, and a professional forum. Scholarship recipients will also receive a weekly CAS newsletter with industry analysis, advice, and links to new content and forums.

In addition to attending the course, each of the ladies will each receive a pair of pink steel-toe rubber boots when they fulfill the Pay It Forward requirement associated with the scholarship.

Oct
22
Kris McDowell
Crafting A Strategy Scholarship Recipients Announced
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The Pink Boots Society is excited to announce and introduce the two ladies that have been selected to receive a scholarship for a one-year membership to Crafting A Strategy. Each was chosen by a selection committee of experienced women beer professionals who hold positions as brewers, educators and writers.

Kristine Bobrosky is currently the Tasting Room Supervisor at Bravery Brewing in Lancaster, CA, the owners of which she met while working as a wine steward at The Grand Hotel in Michigan. Prior to working in the beer and wine industry she went to school for business management and in the future would like to combine her experience in both to work on the administrative and business development side of the brewery.

This course, she says, “will help me understand in greater depth the business strategy behind the beer industry; something that I will able to relate to my small business management studies. With this knowledge I will be able to make sense of various strategies of business improvement in our industry.” Beyond benefiting her own career, Kristine is looking forward to sharing what she learns with her Pink Boots Society chapter and perhaps beyond. “I feel my LA Chapter needs someone to share business insight with them that they can implement in their workplaces. I am not afraid of being a teacher. I also have this dream in assisting in the development of brewery education program at our local colleges.” 

Patricia Low is the co-founder/owner of BarmHaus Brewing Co. in Garden Valley, CA. It is a project that she dove into in 2016 with minimal previous homebrewing or professional beer industry skills, instead trusting her business partner’s words and his amazing beer. She says, “We are maintaining in spite of the fact that our team has no previous professional experience to draw from. On the plus side, all the interactions I have had with other industry members the last few years has proven to be insightful and helpful to our brewery.” 

Those interactions include connecting with a neighboring brewery, facilitated by connections she has made as a Pink Boots Society member, to brew a Pink Boots collaboration beer. The beer has been well received by her customers and Patricia is extremely proud of being involved in the entire process of its creation. “Just recently I had a customer buy a case of our Pink Boots collaboration beer. He told me that the beer was unique, worth the cost and it was extra special because it was a part of the Pink Boots organization.”

Crafting A Strategy (CAS) is a global online learning platform that will be available to the scholarship recipients for one year. Used in universities and breweries all over the world, CAS has over 150 digital content pieces specific to the business needs of brewing entrepreneurs. These include podcasts, webinars, case studies, white papers, instructional videos, blogs, and a professional forum. Scholarship recipients will also receive a weekly CAS newsletter with industry analysis, advice, and links to new content and forums.

In addition to attending the course, each of the ladies will each receive a pair of pink steel-toe rubber boots when she fulfills the Pay It Forward requirement associated with the scholarship.

Jul
15
Kris McDowell
Crafting A Strategy Scholarship Recipients Announced
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The Pink Boots Society is excited to announce and introduce the three ladies that have been selected to receive a scholarship for a one-year membership to Crafting A Strategy. Each was chosen by a selection committee of experienced women beer professionals who hold positions as brewers, educators and writers.

Terra Barrett started home brewing a year ago and took her first, part-time industry job in March with Port Rexton Brewing Co. in Newfoundland, Canada where she works in the retail shop, interacting with customers and serving beer. Her home brewing club, Queer Beer NL, gives her an outlet to work on the brewing side of things as well as utilize her skills to create social media posts, monitor their web presence and design the club’s beer labels. 

Being new to the industry, Terra is looking forward to the resources this scholarship will provide to fill in the gaps in her knowledge of brewing and business practices as she works toward her goals of finding a full time position in the industry and being a part of opening a brewery with Queer Beer NL. She says, “with the explosion of craft breweries in our province over the past few years we would love to be able to join such an inclusive and inviting community.” The group is working on a business plan and starting to scout sites, with hopes to open in a few years. 

Michele Bulington is the owner/brewer at Crasian Brewing Company in Brookston, Indiana which she says is, “an area of Indiana that has very little to offer the craft beer consumer. Typically, when people walk into our tasting room it is the first time they have ever tried craft beer, so it is imperative that we make a good impression. This first impression not only affects our location but all the breweries in the area. And we are all working toward the same goal; to promote and support independent craft beer. It is not just about educating people, but changing mindsets, palettes and opening minds to a whole new beer drinking experience.”

A homebrewer since 2012, Michele earned a Business of Craft Brewing certificate from Portland State University that included the creation of her business plan and in the fall of 2017 she opened Crasian with her husband, Tom. As a new business Michele knows there is still plenty to learn in order to be successful. She says, “Numbers are easy for me to understand; marketing practices are much more elusive. This course speaks to my heart because connecting with my customers is a top priority. The Business Model of this course will help me take my plan and elevate it to the next level. This entire course will help me craft a business that will craft a culture and ultimately a destination.” 

Leah Witkoske-West started in the brewing industry two years ago in a cellar operator position at Lock 27 Brewing in Dayton, Ohio. Since then she has moved up to cellar manager and is now an assistant brewer. The expanding brewing facility is consistently hiring new staff and she says, “I will be responsible for training new hires and hope to pass on meaningful skills. This opportunity will allow me to become a better leader and provide the knowledge base required to take on a head brewer position in the future. I am eager to take on any challenge in order to further my own education and apply it in everyday brewery life and educate my coworkers.”

As many brewers have done in the past, Leah’s learning has been hands-on. Hoping one day to run her own brewery she is eager to continue her education and use what she gains from this scholarship personally as well as share it with other women in the industry. She summed her application up by quoting Adelaide Hoodless who said “Educate a boy, and you educate an individual. Educate a girl, and you educate a community.” 

Crafting A Strategy (CAS) is a global online learning platform that will be available to the scholarship recipients for one year. Used in universities and breweries all over the world, CAS has over 150 digital content pieces specific to the business needs of brewing entrepreneurs. These include podcasts, webinars, case studies, white papers, instructional videos, blogs, and a professional forum. Scholarship recipients will also receive a weekly CAS newsletter with industry analysis, advice, and links to new content and forums.

In addition to attending the course, each of the ladies will each receive a pair of pink steel-toe rubber boots when they fulfill the Pay It Forward requirement associated with the scholarship.