Alexandra Sheeler
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Feb
12
Kris McDowell
Cicerone BeerSavvy® Scholarship Recipients Announced
Scholarship Recipients
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The Pink Boots Society is proud to announce the two recipients of the Cicerone BeerSavvy® scholarship, each chosen by a selection committee of experienced women beer professionals who hold positions as brewers, educators and writers.

Alexandra (Alex) Sheeler of Amor Artis Brewing in South Carolina is the national recipient and was selected to receive this scholarship due to the clear way she expressed in her essay how the scholarship would benefit her, her employer and her customers.  

Alex comes to the brewing world with a degree in Advertising & Public Relations and experience in marketing. Her role as the marketing manager for Amor Artis began a year ago and during that time she has increased their reach on Facebook and Instagram. In the coming year she says, “I will be expanding my role to include blog post and press release writing when our new website launches.”

Well-versed in the marketing aspects of the position, she readily admits that that she has much to learn in terms of beer knowledge. In addition to educating herself, she looks forward to applying what she learns from the course to her shifts in the taproom. An educated beer server is an asset to any brewery but it is particularly important to Amor Artis as they are the only brewery in the small town of Fort Mill where many of the patrons are just starting to explore and learn about craft beer.

Alexandra (Alex) Asacker of Notch Brewing in Salem is the Boston Chapter recipient. The committee cited the recommendation from her employer and the content of her essay as reasons why her application rose to the top. In her essay she clearly stated her goals and how she will benefit from the scholarship, as well as her commitment to sharing the knowledge she receives with other PBS members, her colleagues and clients.

Alex has been a bartender with Notch Brewing since Summer 2018, having previously been a sales associate with a wine, beer and spirits store. “As a bartender I thrive when engaging with the public. I feel confident speaking generally about our brewery’s beer selection, but I would love to be able to educate our clients on a deeper level.”

Though not new to the beverage industry I have recently decided to focus my time and energy on beer,” she says. That includes becoming a member of the Pink Boots Society where she says, “I have found that though I am learning a great deal, my inexperience leaves me missing some key information. The Cicerone Beer Savvy Program will provide me with a wealth of knowledge, including these essential foundational elements that will bolster my future education.”

The Cicerone BeerSavvy® Course is comprehensive self-paced online beer training course designed to enhance knowledge of brewing techniques, beer styles, understanding flavors and off-flavors, food pairings and the language to clearly discuss beer. The course is beneficial for many people who work in the beer industry including those who are educating others about beer.