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Kris McDowell

Beer Marketing & Tourism Conference Scholarship Recipients Announced

Scholarship Recipients
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The Pink Boots Society is excited to announce and introduce the three ladies that have been selected to receive a scholarship to attend The Beer Marketing & Tourism Conference (BMTC). Each was chosen by a selection committee of experienced women beer professionals who hold positions as brewers, educators and writers.

Jordan Griffin, the Boston Chapter scholarship recipient, is the Marketing Manager for Ipswich Ale Brewery on Boston’s North Shore. She has faced challenges in bringing things up-to-date at the nearly 30 year old brewery, one of which has to do with their image. “Our North Shore fan base is a dedicated one, but they’re not the target audience in which to grow the brand. In my opinion, there’s no reason we shouldn’t be on par with other similar-sized and aged breweries in the state – but we’re not. We’re desperately missing the cool kid factor.”  

Drawing on her background of events and project management experience has benefited Jordan but she knows there is more to learn. “I know it’s going to take a lot to change people’s perception of an old, uncool brewery located 30 miles north of Boston. We DO make excellent beer. We have a gorgeous brewpub with great food that’s a short drive away from one of the best beaches north of Boston. We’re less than a 5-minute walk from the MBTA Commuter Rail station. How do we draw people here, and how do we get them to reconsider us as one of Massachusetts’ legacy brands on the shelf and on tap in Boston?” Those are questions she looks forward to finding answers to at the conference.

Karen Killough is co-owner of Vista Brewing in Driftwood, TX with her husband. The brewery situated on 21 acres that include a tasting room, restaurant, apiary, farm and event spaces. Just 30 minutes outside of Austin, she says, “Our brewery is truly a tourist destination and although we see huge traffic on the weekends, one of my goals for 2020 is to create a strategy to fill our tasting room Monday through Friday with tourists, to get them to think of us like a winery” 

Prior to starting Vista, Karen worked in marketing and account management roles in other industries and as such still feels like a newcomer to the beer and hospitality worlds. Of the Pink Boots Society she says, “I am so grateful that there exists an organization whose purpose is to support, educate and connect women in a male-dominated industry.” She has embraced the benefits of being a member of the Pink Boots Society, hosting chapter meetings and Collaboration Brew days for the past two years.

Erin Wallace is an experienced business owner in Philadelphia who has seen first hand the rapid growth of breweries in her area and changes in state legislation that have allowed establishments to expand their offerings. While on the surface that sounds good, she says, “Once they need only have a quality product along with a knowledgeable and friendly staff. But now a days that is not enough. They need to have great branding, fun merchandise, interesting and engaging events. I feel that they also need to think outside of the box, or in this case, outside of the local region for new customers.”

As the current owner of Devil’s Den, a 90 seat craft beer bar/restaurant, and Old Eagle Tavern, a 75 seat neighborhood craft beer bar, Erin wears many hats. “First, I am a craft beer bar owner, known for hosting creative events and working with craft breweries worldwide, highlighting their product. I have worked with many nonprofit organizations, museums and historical sites to host pop up beer gardens featuring local breweries. Additionally, I am a very active member of the local Philadelphia chapter of the Pink Boots Society.” Even with her extensive experience Erin is looking forward to the additional knowledge she will gain at the conference and bring back to benefit both her businesses and the organizations she is involved with.

The Beer Marketing & Tourism Conference (BMTC) is an onsite course taking place February 4-6, 2020 in St. Pete/Clearwater, FL. The conference will provide hard information about the important and growing functions of beer marketing and beer tourism that attendees can bring home to grow and improve local offering. It will also provide a forum for meeting fellow leaders in the beer marketing and tourism industry. Subjects covered include marketing, sales, driving consumers to specific regions or businesses (tourism), tap room management, events, beer tour operators and much more.

In addition to attending the course, each of the ladies will each receive a pair of pink steel-toe rubber boots when they fulfill the Pay It Forward requirement associated with the scholarship.

Cat Wiest

Membership Spotlight – Kelly Lohrmeyer

Women In Beer

Welcome back to Pink Boots Society’s Member Spotlight! Would you like to nominate a Pink Boots member who has inspired you? A member you think embodies the mission of Pink Boots Society and deserves a shout out? Send nominations to socialmedia@pinkbootssociety.org!

This month we shine the spotlight on Kelly Lohrmeyer! She has been a member for five years, and loves meeting all the exciting and interesting women that share the industry as well as her local San Diego chapter. “These women are a wealth of knowledge on so many fronts and I enjoy getting to see their passion in the ever changing beer market”.

Kelly has gone from Beer Tender, to Beer Rep, to Farm to Table Hop Sales Lady. Currently she works with Yakima Chief Hops, to promote education about how hops grow, are produced, and come to market. She works with brewers to create future contracts to ensure that their Family Farms are able to produce the hops needed each year. She also likes to host informative guild gatherings, “events and what not to promote the continuing education on hops to the Beer community across the USA and Globe”.

San Diego chapter love!

Kelly’s name might sound familiar to you – she is a critical player in the inception of our Yakima Chief Pink Boots Blend! The pink Boots blend started out as a simple chat with Mike Goettl in a Perrault Hop Field. Mike wanted to know how Yakima Chief could help enrich more women’s lives in the beer community, and asked for Kelly’s opinion. “I immediately thought of the Pink Boots! I liked what I saw at the meetings I attended and the amount of cool scholarships offered. What better way to help promote women in beer than to get a hop blend put together that the Pink Boots Society could be proud of to call their own!” This is the third year Yakima Chief has produced a Pink Boots Blend, and it remains the organizations largest fundraiser.

Kelly announces the new Pink Boots Hop Blend during the GABF Members Meeting

“I am proud that I have been able to work so closely with Farmers over the past 4 plus years. I always wanted to work closely with people who work the land for the betterment of a product. I used to think it would be in food in some sort of farm to table setting. I could not be happier that I landed with the Growers of Yakima Chief Hops. Helping to produce/promote and educate brewers about the best Aroma Hops in the world that go in that tasty beer you may have in your hand!”

Cheers Kelly for all the work you do help educate others during your full time job, as well as the extra time you put in to lifting others through Pink Boots Society!


Kris McDowell

Cicerone BeerSavvy® Scholarship Recipient Announced

Scholarship Recipients

The Pink Boots Society is proud to announce that Rydelle Hall of Coachella Valley Brewing Co. in California is the recipient of the Cicerone BeerSavvy® scholarship.

Rydelle was chosen by the PBS Scholarship Selection Committee (SSC), five very experienced women beer professionals who hold positions as brewers, educators and writers. They selected her to receive this scholarship due to the steps she has already taken to grow herself and how she expressed in her essay the way this course will assist her in continuing her journey.

Rydelle’s job at Coachella is her first brewery position, a position that had over 100 applicants competing to fill it. In the year that she has been there she has impressed her boss, Pete Yakubek, Co-owner and General Manager, with her positivity, friendliness and natural brewery smarts. Starting out as a packing tech, she has been promoted to cellarman and Pete says that Rydelle, “is constantly seeking to understand all aspects of brewing and keen to learn everything about beer making. She is not afraid of hard work and regularly takes on assignments that others shy away from.”

While new to brewing and the Pink Boots Society, Rydelle is inspired by both. She has had the opportunity to brew her first commercial beer, a recipe that was inspired by the first beer her dad brewed 30 years ago, and has set her sights on becoming a Certified Cicerone. The BeerSavvy course will provide her with a broad base of knowledge to build upon and put her one step closer to that certification.

The Cicerone BeerSavvy® Course is comprehensive self-paced online beer training course designed to enhance knowledge of brewing techniques, beer styles, understanding flavors and off-flavors, food pairings and the language to clearly discuss beer. The course is beneficial for many people who work in the beer industry including those who are educating others about beer.

Cat Wiest

Member Spotlight : Jordan Boinest

Women In Beer

Welcome to Pink Boots Society’s Member Spotlight! Would you like to nominate a Pink Boots member who has inspired you? A member you think embodies the mission of Pink Boots Society and deserves a shout out? Send nominations to socialmedia@pinkbootssociety.org


Jordan Boinest – Head shot in White Labs Kitchen & Tap Asheville

This month’s member spotlight is Jordan Boinest, Northeast Territory Sales Representative from White Labs in Asheville, North Carolina! Jordan has been a part of Pink Boots Society since 2014 when she googled “women in beer” to find comraderie with other women in the beer industry. She was the first North Carolinian woman to receive a national scholarship from Pink Boots in 2015 and since then she has gone above and beyond for PBS North Carolina. She started the Asheville and Charlotte PBS chapters (with Katie Smith and Rita Welder, respectively), co-founded Beire de Femme, and volunteers for PBS Asheville regularly. She also chose to continue her career at White Labs because of their large involvement with Pink Boots Society. White Labs is a National sponsor of PBS International Brew Day and Biere de Femme, donated proceeds from breweries that purchased yeast for the brew day, host PBS events at their locations, offer scholarships for educational workshops and participated in the International Women’s brew day, wow!

Photo: Biere de Femme 2017 – (Left) Caroline Smith, (Center) Jordan Boinest, (Right) Anita Riley – Co-Founders of Biere de Femme. Photo taken at the first festival where we raised $11K for scholarship in Shelby, NC

Jordan is an inspiration to women in the beer industry and continues to embody the Pink Boots motto of “Assist, inspire and encourage women beer professionals through education.” We raise a glass to you and thank you for all you do!

Why Jordan loves Pink Boots Society: “Working with women across the country to empower each other through education, scholarships, and networking has changed my career in the craft beer industry.  From 2014, when I joined, to now I am blown away by the progress the organization has made to offer more scholarships and opportunities for women to further their careers. I encourage you all to keep supporting each other in anyway you can. This is truly a special community of women and I couldn’t be more grateful to be a part of it. Cheers!”