Membership Spotlight - Joey Hanna
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Apr
2
Cat Wiest
Membership Spotlight – Joey Hanna
Women In Beer
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Welcome back to Membership Spotlight!
Would you like to nominate a Pink Boots member who has inspired you? A member you think embodies the mission of Pink Boots Society and deserves a shout out? Send nominations to socialmedia@pinkbootssociety.org!
This month we are highlighting Joey Hanna! Joey is the Boss Lady at Hoppy Beer Gear, as well as the key merchandise coordinator for Pink Boots Society.

What is your role in the beer industry?

I’m the owner of Hoppy Beer Gear, Inc. in San Diego, Ca. Our focus in the craft industry is to assist with Branding, Merchandise and Marketing. We have clients throughout the country that we work closely with to increase their brand awareness and sales through Apparel, Merchandise, Promotional items and Design work. I absolutely love what I do and enjoy working with people to enhance their business and brand. I am also the merchandise and branding volunteer for Pink Boots Society. I’ve assisted in getting
new apparel and merchandise that can be purchased and proudly worn to support PBS members and women in the beer industry. I’ve also helped with designing some of the Collaboration Brew Day shirts and assisted in conferences.

How long have you been a Pink Boots Member?

I have been a member for about 4 years now and have been the Merchandise volunteer going on 3 years.

What, in your opinion, are the greatest benefits of the Pink Boots Society?

Pink Boots offers many benefits but if I were to call out a few then they would be the amazing scholarships and education support that they make available to all members. I would also say that the inspiration and support is amazing. To have what I would call a sisterhood in this day and age is so needed and helpful for us all to grow in an industry that we love.

What is your favorite thing about working in the beer industry?

The people would be my favorite thing. It is hard to explain but the friendships and quality of people that we are surrounded by is amazing. I truly feel like a part of a big family.

What was a great moment in Pink Boots / beer industry for you?

There are a lot of great moments but being at the Texas PBS convention last year was off the hook. I met so many women face to face and had so many inspiring conversations. I feel like everyone was there to share their experiences and lend a hand on resolutions. The information was very up and coming and the speakers were very knowledgeable.

Is there anything you would like to tell us about the work you do, or your involvements with Pink Boots?

My goal is to continue to volunteer with Pink Boots and lend a hand in any way that I can to continue to grow and positively affect more women in the industry. We have a lot of great things coming up and I think now more than ever we need to lift each other up and be a source of empowerment and strength. I take pride in being a part of Pink Boots.

What are you drinking right now (or later)?
I will be tapping into a fresh Double IPA- called Double Dank from Second Chance Beer Co. – delicious…

A fun fact or bit of trivia about you!
My husband and I LOVE live music and go to dozens of shows each year. Our favorite is our annual trip to Red Rocks in Colorado to see a full weekend of The String Cheese Incident. Great music, friendly people and an amazing venue!



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