Crafting A Strategy Scholarship Recip...
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Lydia Moranski
Crafting A Strategy Scholarship Recipients Announced
Scholarship Recipients

The Pink Boots Society is pleased to announce the recipient of the December 2019 Crafting a Strategy scholarship recipient; Danella Soeka of On Tap Branding based out of Denver, Colorado. 

Danella established On Tap Branding in 2014, which works with business owners, primarily breweries to establish and grow a marketing plan. This can be a large array of items from analyzing market landscape and competition to building strategic plans, graphic design and website development. Even taproom internals such as establishing apparel and retail fulfillment.  

Danella is a perfect fit for the Crafting A Strategy Scholarship based on her drive and ability to help others. This scholarship will give her another set of tools to work with what she already has to be able to help her clients with.

Danella is a fairly new member of the Denver, CO chapter of The Pink Boots Society, however she has already jumped right in taking the spirit to heart by volunteering for the GABF merchandise table as well as, working to connect with more members and finding ways to keep members of the Denver Chapter engaged.  

Crafting A Strategy (CAS) is a global online learning platform that will be available to the scholarship recipients for one year. Used in universities and breweries all over the world, CAS has over 150 digital content pieces specific to the business needs of brewing entrepreneurs. These include podcasts, webinars, case studies, white papers, instructional videos, blogs, and a professional forum. Scholarship recipients will also receive a weekly CAS newsletter with industry analysis, advice, and links to new content and forums.

In addition to attending the course, each of the ladies will each receive a pair of pink steel-toe rubber boots when they fulfill the Pay It Forward requirement associated with the scholarship.

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